Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
Paul Carnes AKA MrFetch, AKA PaulFetch is a YouTube troll and scientologists who has been trying to establish himself as a recognised leader of anonymous. He gained instant e-fame when he promised to raise an army and confront Anonymous. It was instantly obvious to Anonymous that his video address was a furious ball of repetitive nothing.
Carnes, who learned of Anonymous from news stories covering PROJECT CHANOLOGY, apparently misunderstood Anonymous to be an organized group consisting of contentious adolescents looking for a cause. Carnes hoped to recruit such anons as soldiers to fight his personal battles on the issue of religious bigotry. When declaring himself the King of Anonymous failed, Paul grew petulant. Paul continues to make videos in an effort to troll Anonymous and regain his e-fame.
Posts
No comments:
Post a Comment